As a part of Mentor Mentee program under MoE’s IIC, a virtual expert lecture was organized for the mentee Institute Shyam Lal College, University of Delhi on May 28, 2022 from 3-4:30pm. The expert speaker was Dr. Deepali Bhatnagar (Deputy Director, Amity Business School-Amity University Jaipur). Dr. Aruna Bhat (HOD- Department of MBA & Convener of IIC-RIT Roorkee) started with welcoming the Principal and President of Shyam Lal College, UOD , Dr. Kusha Tiwari, Dr. Monika Goyal (Convener- IIC SLC), internal members of IIC SLC, Director RIT Dr. Parag Jain, President IIC RIT Prof. Ajay Singh, Prof. Gaurav Chaturvedi, Mr. Amit K. Rawat and other internal members of RIT along with the students of SLC, UOD. Dr. Deepali started the session with the introduction of Business Model Canvas.
She explained the importance of Business Model Canvas for entrepreneurship taking into consideration the organization structure, processes and systems. Moving ahead she involved students in designing their own BMC for a startup. Dr. Deepali talked about Value Proposition Canvas in which she touched upon the customer segments and types of markets viz. Mass, Niche and Segmented. The students asked many queries which were satisfactorily answered by her.
Then she explained the role of cost structure and customer relationships which play a major role while designing any model for a startup/ business. She also gave a lot of examples related to all such topics which are important in starting any such type of business. The students were highly satisfied with the session as they gained a lot of information regarding BMC. More than 50 students of MBA and other streams attended the session. Some students shared their journey of taking up an idea and then converting the same to a startup.The program ended at 4:30pm with vote of thanks by Dr. Aruna Bhat.